Dedicate yourself to lifelong fucking learning

Design is all about fucking relationships—the relationship of form and content, the relationship of elements, the relationship of designer and user. You are not your fucking work. Design as if your fucking life depended on it.

Widows and orphans are terrible fucking tragedies, both in real life and definitely in typography. This design is fucking brilliant. Someday is not a fucking day of the week. When you sit down to work, external critics aren’t the enemy. It’s you who you must to fight against to do great fucking work. You must overcome yourself. What’s important is the fucking drive to see a project through no matter what. Learn from fucking criticism. Never, never assume that what you have achieved is fucking good enough. You need to sit down and sketch more fucking ideas because stalking your ex on facebook isn’t going to get you anywhere.

Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. Practice won’t get you anywhere if you mindlessly fucking practice the same thing. Change only occurs when you work deliberately with purpose toward a goal. To surpass others is fucking tough, if you only do as you are told you don’t have it in you to succeed. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. Nothing of value comes to you without fucking working at it. When you design, you have to draw on your own fucking life experiences. If it’s not something you would want to read/look at/use then why fucking bother? Design is all about fucking relationships—the relationship of form and content, the relationship of elements, the relationship of designer and user.

Use your fucking hands. Use your fucking hands. Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether? It’s getting fucking old. Make your work consistent but not fucking predictable. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure.

Learn from fucking criticism. Dedicate yourself to lifelong fucking learning. Practice won’t get you anywhere if you mindlessly fucking practice the same thing. Change only occurs when you work deliberately with purpose toward a goal. Someday is not a fucking day of the week. You are not your fucking work.

Remember it’s called the creative process, it’s not the creative fucking moment. Practice won’t get you anywhere if you mindlessly fucking practice the same thing. Change only occurs when you work deliberately with purpose toward a goal. Remember it’s called the creative process, it’s not the creative fucking moment. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. Dedicate yourself to lifelong fucking learning. While having drinks with Tibor Kalman one night, he told me, “When you make something no one hates, no one fucking loves it.” Think about all the fucking possibilities.

Fuck. To go partway is easy, but mastering anything requires hard fucking work. When you design, you have to draw on your own fucking life experiences. If it’s not something you would want to read/look at/use then why fucking bother? Never let your guard down by thinking you’re fucking good enough. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. Learn from fucking criticism. The graphic designer’s first fucking consideration is always the size and shape of the format, whether for the printed page or for digital display.

Dedicate yourself to lifelong fucking learning. Creativity is a fucking work-ethic. Use your fucking hands. Your rapidograph pens are fucking dried up, the x-acto blades in your bag are rusty, and your mind is dull. Stop clicking your mouse, get messy, go back to the basics and make something fucking original. You won’t get good at anything by doing it a lot fucking aimlessly. Fuck.

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